Launching a
New Consumer
Technology
Launched a new category of
personal storage, which
included the revolutionary Zip
drive, through global retail
channels. Created
IomegaEasy, Iomega’s award-
winning, fully-featured channel
marketing program, which won
product and retail channel
marketing launch of the year.
Result: revenue grew from
$140 million to $1.7 billion in
36 months.
SAGA
Taking A
Company
Public
© Copyright 2012 Michael Collins. All rights reserved.
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