Mercator
Executing a
Corporate
Turnaround.
Repositioned public company
Mercator Software, including
shifting Mercator’s marketing
and sales focus along industry
lines, and developed a new
channel partner marketing
strategy. Result: attracted new
customers, including the two
largest deals in the company’s
history, which helped returned
company to profitability. Also
contributed to the successful
acquisition of Mercator by
Ascential Software (now a
division of IBM).
Executing a
Corporate
Turnaround.
Repositioned public company
Mercator Software, including
shifting Mercator’s marketing
and sales focus along industry
lines, and developed a new
channel partner marketing
strategy. Result: attracted new
customers, including the two
largest deals in the company’s
history, which helped returned
company to profitability. Also
contributed to the successful
acquisition of Mercator by
Ascential Software (now a
division of IBM).
Gevity HR
Transforming
a Business
Transforming
a Business
SAGA
Taking A
Company
Public
Taking A
Company
Public
Iomega
Launching a
New Consumer
Technology
Launching a
New Consumer
Technology
| © Copyright 2012 Michael Collins. All rights reserved. |
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