|© Copyright 2012 Michael Collins. All rights reserved.
Michael Collins is an innovative, hands-on business leader specializing
in moving people – clients, prospects, partners and employees – to
action. Whether it’s launching a new product or service, creating lead
generation programs, updating a brand, enabling sales teams or taking a
company public, his philosophy is simple: “Marketing should build sales
overnight and brand over time.”
Michael develops and executes award-winning marketing campaigns
that have delivered profitable sales growth for companies with revenue
ranging from $20 million to nearly $2 billion. He has created marketing
programs to bring technology and service solutions to consumers, SMB
and enterprise markets through both direct and indirect sales channels.
Supporting sales teams with sales tools and lead generation programs
has been a key part of his success.
As Chief Marketing Officer and SVP Sales/Alliances for the technology-
enabled services division of wealth management firm Rockefeller &
Company, Michael launched the Rockit Solutions brand and the firm’s
first marketing, product management and sales teams. He was also
responsible for key administrative functions.
Prior to Rockit, he ran worldwide marketing at Iomega Corporation
where the company transformed from a sluggish business-to-business
technology supplier to a revolutionary new consumer brand. As VP of
Corporate Marketing at SAGA Software, Inc. Michael helped reposition
the brand and take the company public. At Mercator Software, as part
of the company’s turnaround strategy he and his team repositioned the
company around industry solutions and developed an indirect sales
channel. And as CMO for Gevity HR, he was a key leader driving the
transformation of the company’s business model and brand.